Event professionals Toby Indech and Damita Curry have joined forces to create the Valley’s first and largest mitzvah trade show,
Mitzvahs Made Simple Expo & Fashion Show. The one-day event will showcase local entertainers, specialty caterers, photographers and videographers, as well as designers and décor.
"As an event consultant and a mother, I know the enormous amount of planning time involved to create a mitzvah-celebration weekend,” says Indech, of Living Energy Events and Productions. “[Mitzvah families] stress about ensuring our celebrations are incredibly special with memories that last a lifetime for our whole family. Turning to the right team of vendors to make your celebrations run smoothly is paramount in the planning process."
For those unfamiliar with the practice, mitzvahs (‘bat’ for girls and ‘bar’ for boys) are a rite of passage in the Jewish tradition in which a child becomes an adult in the eyes of the community. After a year of studying the Torah, the child takes part in a religious service, followed by a celebration.
Just what that celebration entails, well that’s only limited by the imagination- and of course, the parents’ pocketbook.
A New York couple recently spent $1 million on their daughter’s Plaza Hotel celebration for 400 based on Britney Spears’ Circus tour, complete with a copycat Spears outfit, contortionists, stilt walkers, and a troupe of Cirque du Soleil performers (
New York Post).
Luckily for parents with a more, ahem,
limited budget, a mitzvah celebration can still be a spectacular event, with the help of the right professionals.
“Coming to trade shows like Mitzvahs Made Simple saves families time and money by offering a day to shop local, highly specialized vendors who can show them what's possible within their budget and answer their questions in a no-pressure environment,” Curry says. “Families can take advantage of exclusive specials and promotions that are not offered any other time. Generally speaking, families can save 15% to 20% shopping at an expo, compared to planning all on their own without guidance.”
Mitzvahs Made Simple Expo & Fashion Show is Sunday, November 14th at the Hilton Scottsdale, 6333 N. Scottsdale Road, from 12-4 p.m. A fashion show is scheduled for 2 p.m. Tickets are $10 in advance or $15 at the door. A special family rate is available through the event website,
MitzvahsMadeSimple.com.